ABOUT US
A public relations and branding agency for exceptional lifestyle, hospitality and cultural brands
Based in Los Angeles with a presence in NYC, Sproveri PR works with established designer, hospitality, lifestyle, and beauty brands to strengthen visibility, clarify positioning, and shape how they are experienced —online, in the press, and in person.
We specialize in brand communications and launch activations that support growth and defining messaging, aligning marketing and communications strategy, and creating meaningful visibilty and amplification.
Sproveri PR operates as a strategic partner—bringing structure, clarity, and execution to moments of growth, transition, or expansion.
MEET OUR FOUNDER
Founder || Creative Director, Diana Sproveri
Diana Sproveri is a Los Angeles–based brand strategist and PR consultant with over two decades of experience helping hospitality, lifestyle, and cultural brands clarify positioning, align communications, and drive growth through cohesive visibility initiatives.
With a background in mega beauty brands, luxury accessories, and culinary footprints, Diana brings a unique breadth of experience across cultural products and hospitality concepts, elevating large companies and launches with two decades of expertise.
Earlier in her career, Diana founded Lollibakes®, a nationally recognized dessert brand featured in Food & Wine Magazine, Martha Stewart Weddings, People, Food Network, and The Rachael Ray Show. That experience — building, scaling, and marketing a consumer brand from the inside — continues to inform her practical, business-first approach to branding.
Today, Diana leads Sproveri PR as a strategic consultancy working at the intersection of brand positioning, communications, and experience. Her work focuses on helping brands show up with confidence, consistency, and credibility in competitive markets.
LET’S CONNECT
Let’s amplify what makes you unforgettable.