ABOUT US
We build presence and visibility for hospitality, culinary, and lifestyle brands
Sproveri PR is a boutique, Los Angeles–based agency specializing in strategic visibility for hospitality, culinary, and lifestyle brands. We work with founder-led businesses who craft experience—whether that means opening a boutique hotel, launching a heritage CPG product, designing a space, or curating the perfect table.
We believe visibility should feel as intentional as the experience itself. From brand voice and messaging to press strategy and digital storytelling, we help brands clarify who they are, shape how they’re seen, and earn the kind of attention that lasts.
While our focus is rooted in hospitality, culinary, and lifestyle, we also work across wine, design, beauty, and experience-led services—especially with brands that value taste, story, and presence.
This is strategy made personal. PR made human. And brand visibility that shows the world who you are.
OUR APPROACH
Positioning Comes First
We refine your message, your voice, and your point of view—so everything that follows has direction and depth.
Strategy Sets the Stage
Whether it’s a launch or a long-term play, we build the plan that guides your visibility—across press, content, and digital presence.
Story Drives the Work
We identify your editorial angles, founder moments, and brand narrative—then turn them into assets the media, your audience, and your collaborators can rally around.
Presence Gets Built
From pitches and press to content and copy, we create the ecosystem that helps your brand show up with clarity, consistency, and cultural relevance. when done right, it doesn’t just get you seen—it makes you remembered.
OUR EXPERIENCE
Sproveri PR is led by Diana Sproveri, a brand strategist, storyteller, and visibility expert with more than 20 years of experience in brand marketing, public relations, culinary media, and digital content.
Before founding Sproveri PR, Diana built her career across food and hospitality, Hollywood media, luxury markets, CPG, and startup consulting—creating moments that moved brands forward and made audiences feel something.
Her early work as a classically trained pastry chef and founder of the viral dessert brand Lollibakes® earned national media attention and opened doors into press strategy, lifestyle branding, and experiential marketing. Since then, she’s led positioning and PR strategy for restaurants, hotels, luxury design brands, CPG products, wine brands, tech startups, and founder-led ventures across the U.S. and Europe.
Diana blends a creative director’s eye, a journalist’s ear, and a strategist’s mind—helping brands find their voice, refine their presence, and get seen by the people who matter.
LET’S CONNECT
Curious how our experience can support your brand? Let’s talk and explore how we can amplify what makes you unforgettable.